Software buying now starts with a question like 'what is the best tool for X'. The assistant names two or three. We find out whether you are one of them, and do the work that gets you there.
Software buying starts with 'what is the best X for Y'. That phrasing — a category plus a constraint — is exactly the shape that triggers an AI answer most often, which puts your category among the most exposed there is.
G2, Capterra, TrustRadius and the roundup posts that cite them are what an assistant reaches for when it has to name three tools. If you are thin there, you are not a candidate, regardless of your own site.
SaaS pricing and packaging change more often than third-party pages get updated. Assistants confidently quote tiers you retired a year ago, and a confident wrong price loses the deal as surely as no answer.
'X vs Y' and 'alternatives to X' pages are heavily retrieved. If every comparison in your category was written by a competitor or an affiliate, their framing is the one the assistant repeats.
Find which platforms the answers in your category actually cite, then get your listing complete, current and reviewed there. This is usually the fastest single change available.
Pricing, tiers, integrations and positioning, at the third-party source rather than on your own page. Wrong details tend to clear in weeks rather than months.
If the only 'X vs Y' page in your category belongs to a competitor, that framing is what gets repeated. We get accurate comparisons published where they are retrieved.
Same prompts, same engines, same sampling, so the comparison is like for like. You see the questions where you went from absent to named.