Fluens AI
Competitor monitoring

Find out who gets named instead of you

Knowing you are absent is half the picture. The useful half is who the assistant named in your place, how consistently, and which sources put them there.

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What you see

The competitive picture, counted

Not a feed of mentions. A tally across repeated runs, which is the only form that supports a decision.
01

Who appears, and how often

Every company named across every run, ranked by frequency. The real shortlist in your category, as assembled by the assistants rather than by your positioning deck.

02

Where you are absent entirely

The questions where you never appear at all. These are usually more actionable than the ones where you are losing narrowly, because the cause is normally a missing source.

03

The sources putting them there

Which pages the answers cite. When one roundup or review page is deciding a whole category, it shows up immediately in the citation tally.

How to use it

The first report usually reframes the problem

Most teams arrive expecting to find a close rival beating them narrowly. What they normally find is that one or two sources they have never thought about are deciding most of the answers in their category, and that the companies named are not the ones they benchmark against. That changes what you work on next, which is the point of measuring.

Common questions

How do you decide who counts as a competitor?
We do not decide in advance. Every company named in an answer to your prompts is recorded, then counted. The list that comes back is frequently not the one a team would have written themselves, which is usually the most useful thing in the first report.
Can I see why a competitor is being named?
You can see the sources each answer cited, and where the provider reports the searches it ran, the queries behind them. That tells you which pages are putting them there. It does not tell you a ranking factor, because no provider publishes one.
Does this work if my competitors are much larger than me?
It works, and it is often where the useful finding is. Household names dominate broad questions, but specific questions — a category plus a real constraint — are frequently wide open, and those are the ones with buying intent behind them.
How often should I check?
Monthly is enough for most categories. Answers vary run to run, so checking weekly mostly shows you sampling noise rather than movement. If a competitor launches something significant you will see it in the next cycle.
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